For any business selling products or services, a business website is an absolute necessity. Rather than picking out listings randomly in a phone book, consumers trust search engines to give them relevant, local results for their query. A good website then allows visitors to learn all about what you offer, and gives you a chance to pull them into your sales funnel and turn them into paying customers. You can display your experience, credentials, and other assets that will convince viewers that you have a lot to offer. Setting one up doesn’t have to be difficult, and you can do a lot with a simple but well-considered website.
- Determine the purpose of your website. Do you want to be able to make sales and bookings through the website? Or is it purely for information purposes? Do you want to be able to create blog posts to spread content as part of a wider web marketing strategy? A good website has a clear purpose, because you can then focus on conveying this to users. Websites can be flexible, but it’s good to start off with the right base.
- Use a CMS with plugins that suits your needs. WordPress is the most popular content management system, as it’s extremely easy to use and user-generated plugins allow you to add almost any kind of functionality you wish. Website hosts such as HostGator allow you to add an automatic WordPress installation, so it’s easy to get set up and start building your site through the dashboard.
- Select a template and images that look professional. Paying a little bit extra for licensed high quality photographs, as well as professionally made themes makes your website look much more trustworthy and appealing.
- Deploy an online marketing strategy. Having a business website is one thing, you then need to make sure you get it in front of the right people. It’s possible to do this yourself of course, but it’s a complex industry and it can often be worth handing over the reins to an expert. Talking to an SEO consultant is a good first step, as traffic from Google searches can be extremely valuable.
A website is a huge asset to your business, putting you in touch with a wide and responsive audience, and allowing you to make your sales pitch, provide proof and make sales all in one place.