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Marketing

Here's where you'll discover the best and freshest perspectives from around the world on these topics:

  • Sales
  • Trends
  • Customer service
  • Emerging opportunities
  • Market research
  • New media

 

research

We've uncovered all the relevant, current and insightful thinking for business today.

articles

Our pick of relevant and informative articles by experts in business today.

case studies

Real world business innovations leading the charge. Discover the whys, hows, pitfalls and successes.

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Feature Articles

Jericho's spectacular computing model

When Jericho faced spectacular growth, it needed to rebuild its computing model. The result is equally spectacular.

A word in your ear

A word in your ear

Ubiquitous and pervasive - welcome to the mobile world

Eight years ago nothing much was happening in mobile gadgets: the cutting edge was a ringtone with a tune. But there were those who could see past the unprepossessing mobile landscape.

 
Blah, blah, blah

Blah, blah, blah

Let your actions do your talking...

Traditional marketing is all talk and no trousers. Your customers don’t care what you say, they want to know what you do. By James Hurman

 
Get networked

Get networked

Tapping into the biggest markets around

Facebook, Bebo, LinkedIn … what’s the big deal? If markets are conversations, social networks are the biggest markets around. Here’s how (and why) to get involved, without getting in the way

 
Wendys serves up faster sales figures

Wendys serves up faster sales figures

'It was a very powerful demonstration. We had all of our management team in... and straight away they saw the potential of this tool.' James Irvine, Wendy’s financial controller