Small Business Trends For 2016

Higher Customer Expectations Small business can expect customers to have much higher expectations. Customers now have access to an overabundance of online information about your business that you do not control, through such forms as reviews, ratings and comments. Good or bad these all have the potential to sway a customer’s buying decisions. Poor service…

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How To Turn Christmas Customers Into Repeat Customers

Christmas is a huge time for retailers, with customers getting caught up in the rush and frantic search for the right presents. If you plan your marketing strategy correctly, now is the time you’ll see big numbers of new customers, especially if you’re an online retailer. This is great while the festive season lasts, but…

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How To Gain Consumer Trust Online

Gaining the trust of your customer base is essential for converting website enquiries and visits into sales. You may be able to offer everything a customer wants in terms of product or service, and still not sell anything to them – simply because they didn’t feel they could trust you. The only way they can…

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Make A One-Person Business Seem Big

Starting your own business means that you may be your only employee for a while, but to gain the trust of customers bigger is often better. Giving the appearance of a larger operation is a cunning way of appearing more established and resourced without actually taking on the costs of being so. However you also…

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Benefits of Outsourcing Work For Small Businesses

One common mistake that small business owners often make is thinking that it’s more efficient and economical to do everything themselves. Of course, not having to pay for services and workers will save money, but only if there isn’t a more valuable use for your time. In many cases there is something else the business…

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Tips To Retain your Customers

In the rush to attract new buyers and clientele, businesses often make the critical mistake of failing to capitalise on those they already have. Existing clients have shown buyer intent, demonstrating previously that they believe your brand can fulfil their needs. Ongoing commitment to these customers can make the difference between repeat business and the…

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Key Business Publications In New Zealand

In a small market like New Zealand, it’s essential that business owners, entrepreneurs and investors stay ahead of all the latest news, developments, trends and opportunities as they happen. There are a number of publications that bring together expert viewpoints, experience and case studies, market statistics and both national and international information. Most offer a…

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Building A Successful Business Website

For any business selling products or services, a business website is an absolute necessity. Rather than picking out listings randomly in a phone book, consumers trust search engines to give them relevant, local results for their query. A good website then allows visitors to learn all about what you offer, and gives you a chance…

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Top Business Development Resources

One of the best ways to grow your business is to learn from experts who’ve “been there, done that”. On this page you’ll find a handy guide to some of the top business development resources online Inc.com – Inc is a famous American business magazine, and its online presence certainly lives up to the fearsome…

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5 Quick And Easy Business Development Tips

In a hurry but want to learn how you can develop your business more effectively? These five quick and easy business development tips will help you improve your prospects and grow your enterprise … and they aren’t hard to get your head around at all! Hire The Right People  There’s a famous saying that goes…

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